HELLO

HELL

O

DIGITAL BRANDING.
Master Marketing.
Build Brands.
Drive Growth.

Knowledge
that works.

Expert-led
branding, marketing,
and digital marketing courses
designed
for real-world success.

No Fluff.
Only Skills
that Matter.

We cut through the noise
and give you real,
actionable marketing expertise.

No fluff—just strategies that build powerful brands,
drive growth, and set you apart.

Learn from the best,
master the game,
and make an impact.

It’s time to level up.

Are you ready?

Become the best marketer you can be.

Great Marketers
aren't born.

Great marketers are made.
Real-world expertise to dominate the marketing world.

No outdated theories—just actionable knowledge from industry leaders who’ve been in the trenches.

If you’re ready to rise above the competition and make your mark, this is your moment.

Meet our Academic Instructors

At Growth Spark, our instructors are industry trailblazers. Each one brings years of hands-on experience in branding, marketing, and digital innovation. From building global campaigns to scaling startups, they’ve done the work—and now they’re here to share it with you.

Get ready to learn from the minds shaping the future of marketing.

Strategic Branding & Digital Communication

Eftychia Misailidou

Eftychia Misailidou brings over two decades of hands-on experience in media, advertising, and strategic brand communication. She is the Founder and Managing Director of The Jones, a dynamic creative agency that crafts bold ideas and impactful brand strategies for clients who want to stand out.A trusted voice in the industry, she has led high-impact campaigns for global and Greek brands through her collaborations with top-tier agencies like Ogilvy, Publicis Groupe, and Vice Media. Her expertise lies in account management and strategic planning, with a sharp focus on delivering integrated 360° communication strategies in the FMCG and services sectors.

Eftychia holds a degree in Economics from the University of Athens and has pursued advanced studies in Digital Communication & Social Media, Media & Communication Studies (Malmö University), and Gender Studies (Umeå University). Beyond her professional roles, she is an active thought leader, having spoken at major industry events such as the All Things Facebook & Instagram Conference.

At Growth Spark, Eftychia blends deep academic insight with unmatched industry experience to help learners think strategically, act creatively, and grow fearlessly.

Growth Marketing & Digital Innovation

Theodore Georgedakis

Theodore Georgedakis is a growth igniter with over 20 years of experience building brands, scaling businesses, and leading innovation across borders. As the Founder & CEO of DAY ONE | Growth Igniters, a results-driven agency based in Athens and London, he has designed and executed award-winning 360° campaigns for companies across multiple industries.

His career includes leading roles in top agencies such as Ogilvy, Lowe Worldwide, Cream, and Upset, where he built a reputation for handcrafted, disruptive marketing strategies that drive results.

Beyond agency life, he is a passionate entrepreneur and growth strategist, holding equity in a variety of startups.

Theodore is a Certified Member of the Chartered Institute of Marketing (CIM) and serves on the Advisory Boardsof CEO Clubs Greece and Your Directors Club (YDC). Through Growth Spark, he brings his hands-on expertise and visionary mindset to the next generation of marketers—those who are ready to lead, innovate, and grow.

Discover more at www.georgedakis.com

New Period

DECEMBER 2025

Growth Spark Mastercourse

12 Weeks of Actionable Learning
Branding. Digital Strategy. Real Growth.

Our flagship course takes you on a 12-week deep dive into the core of branding and digital marketing. Designed for marketers, entrepreneurs, and ambitious professionals,

this program blends theory with high-impact execution.

Available in both physical (in-person) and digital (online) formats,

each session is crafted to spark ideas, sharpen skills, and unlock real-world success.

The Fundamentals of (Digital) Branding
Build the foundation of powerful branding in the digital era.

Physical: Saturday 7/12

Digital: Wednesday 4/12
The Psychology of Branding
Explore how consumer behavior shapes strategy — and the difference between brand identity & brand image in the digital age.

Physical: Saturday 14/12

Digital: Wednesday 11/12
The Role of Storytelling in Digital Branding (2 Weeks)
Craft brand stories that connect, resonate, and convert.

Physical: Saturdays 21/12 & 11/1

Digital: Wednesdays 18/12 & 8/1
The Impact of Social Media on Digital Branding
Understand how social platforms shape perception and fuel growth.

Physical: Saturday 18/1

Digital: Wednesday 15/1
Brand Consistency Across Multiple Platforms
Learn how to maintain brand integrity and voice everywhere your audience lives.

Physical: Saturday 25/1

Digital: Wednesday 22/1
Brand Trust & Online Reputation Management
Discover strategies to build, manage, and protect your brand in a reputation-first world.

Physical: Saturday 1/2

Digital: Wednesday 29/1
From Branding to Community: Leveraging Brand Advocacy
Turn your audience into loyal supporters and brand ambassadors.

Physical: Saturday 8/2

Digital: Wednesday 5/2
The Impact of Social Media on Digital Branding
Building a Brand Through Paid Advertising (2 Weeks)
Dive into performance marketing, paid social, and the branding power of paid media.

Physical: Saturdays 15/2 & 22/2

Digital: Wednesdays 12/2 & 19/2
The Evolution of Digital Branding + AI & Future Trends
Stay ahead of the curve with the trends, tools, and technologies that shape tomorrow’s branding.

Physical: Saturday 1/3

Digital: Wednesday 26/2
Case Studies & Final Workshop Presentations
Present your work, apply what you've learned, and receive expert feedback.

Physical: Saturday 8/3

Digital: Wednesday 5/3